Other than being a potential huge black hole that you can spend hours on procrastinating from life or work while finding outfits and inspiration for a future beach house you'll own, there's a lot to like about pinterest.
It's a source of potential FREE, targeted traffic
It's a recurring source of traffic, i.e. create a good pin - it does the work FOR you
If you sell a product to women, guess what? Pinterest is 68% female users.
Looking to tap into a higher income market? The average household income of a pinterest users is $100k
It's a great way to showcase the aesthetics of your brand, and reaffirm your values
I started my fashion brand Encircled with 0 followers. We're now up to 20,000 (check our page out here).
Here are the 5 most effective things I've done in the past few years to grow my pinterest following:
Invested in passive tools that automate pinterest
Curating boards that truly appeal to our dream customer
Regularly pinning popular content that is aligned with our brand
Joined targeted group boards that resonate with our dream customer
Creating pin-worthy graphics for blog post content and products
For more details on how I did it, have a listen to the audio blog!