Take the FREE 5-day Online Store Growth Challenge. Register here.

Take the FREE 5-day Online Store Growth Challenge. Register here.


ecommerce marketing podcast for women

My podcast is live! You can listen on Apple iTunes.

It's a mix of interviews with eCommerce bosses, experts in the various areas of business you need to know about to grow and build a business, solo episodes tackling your toughest business challenges, and live coaching calls.

Got a business challenge you'd like me to tackle? Want to participate in a live coaching call? Email me. I'd love to hear from you.

To get notified when new episodes are live, sign-up for my newsletter. 



Want to grow your online sales?
Take my FREE 5-day boost your sales online challenge.
5 days, 5 emails, and a full process to take you from flailing to flourishing with your eCommerce business.

Investment:  Free

Sign-up here. Access is immediate!

Ready to take your online store to the next sales level? Want to move from 3-figure to 4-figure or 5-figure sales?
Check out my Goal Making Calculator + eCourse.

The Goal Making Calculator uses common business metrics to figure out exactly how much traffic you need to drive to your website to achieve your goal

This is the exact tool that I use in Encircled, and with my clients to set actionable monthly sales goals.

This is designed for the direct to consumer online brands who are ready to level up their business.

I've also included my Traffic Planner Tool which is essential for building a bottom-up marketing plan to crush your sales goal. There is a 1-hour training video included on why and how to set goals, and a walk through of how to best use the Goal Making Calculator and Traffic Planner Tool. Both are digital downloads in excel format.

Setting clear goals, measuring and optimizing is what makes you more boss.

Start building a sustainable and successful online business today.

Learn more, and purchase here. 



Truly successful eCommerce businesses don't just sell products, they build brands.

Building a strong brand is a competitive advantage that is hard to touch. 

Over the past 4 years, I've worked with dozens of small eCommerce store owners to help them craft a brand that matters, clear and focused goals, and a holistic marketing plan that grows sales.

As Encircled has grown, I'm moving away from one-on-one consulting and have transformed my 8-week process into an actionable and content-rich eCourse that will take your business to the next level.

This eCourse is perfect for:

  • Etsy shop owners who want to build a brand on a different platform but have no idea where to begin.
  • New to early stage eCommerce businesses who are experiencing some success but feel like that success is 'accidental' or unplanned. You desire a clear plan to drive your business to the next level.
  • eCommerce businesses who feel like their growth has stagnated and they don't know where to invest money, time or resources 

This innovative program is limited to 10 participants per session due to the hands-on nature of the work.

The eCommerce Roadmap eCourse includes:

  • 8 modules of training designed specifically for eCommerce retailers 
  • 16 hours of video training
  • Downloadable, printable PDF worksheets including our proprietary Goal Making Calculator, Traffic Planning Tool, 90-day Action Plan, Weekly Content Calendar, Channel Selector exercise and more.
  • Weekly one-on-one, personal email homework review by me
  • Weekly group Facebook Live videos to support the content with live Q&A

The eCommerce roadmap will help you:

  • To set clear and actionable monthly goals for your online store, at supports those goals. 
  • Get an understanding of key metrics you should be measuring to check the health of your online store, and where to find them.
  • Understand how to best use Google and Shopify Analytics
  • How to increase your average order value and conversion rate of your website
  • How to build a bottoms up traffic plan that will drive your revenue goals
  • How to clarify your brand's value proposition, mission and vision into a brand that emotionally connects with your dream customers.
  • Identify and bring to life your dream customer from a demographic and psychographic perspective
  • Identify which online channels are most effective to market and speak to your dream customer. 
  • Develop a 90-day high-level action plan for content
  • Translate your 90-day plan into a weekly content plan that actually drives traffic and sales

Investment: TBD

Coming in Fall 2018. Register for emails to be the first to know when the course is live. 


If you've read my about page, you'll know I am full-time immersed in running Encircled. I do set aside just a few hours a month of my personal time for individual coaching.

I only work with clients who have existing eCommerce stores, and with whom I know my coaching will have an impact. You need to be motivated and ready to roll up your sleeves and do the work (there is no silver bullet solution!). Learn more.


I have two days a month dedicated to one-day Strategy Intensives for coaching clients.

Want to accelerate your eCommerce brand but don't have the time for one-on-one sessions? This may be for you.

The one-day intensive is 7-hours of one-on-one coaching and strategy designed to ignite your business, and set you on the path for success. The session can be done virtually or in person in Toronto, Canada, face to face with me.

Includes: 7-hours of one-on-one in-person or virtual consulting in a full-day program. Notebooks, print-outs supplies. Healthy lunch and dinner. Two x 1-hour follow-up accountability sessions.

Flexible schedule offered - can be done on a weekday or weekend.

Pricing starts at $2800CDN (Client is responsible for travel costs, if applicable)

Contact me to learn more.



Looking for more coaching and support? Join Marie Forleo's B-School. I'm the Product-based business mentor for her life-changing program that will help you build a business and life you love. The program runs once a year, and enrolment typically opens in February.


Take the 5-day boost your sales course. It's Free.