One of the most common questions I get asked from makers who are just starting out is:
"Should I have a Etsy Shop AND a website?"
(Feel free to swap "Etsy Shop" for any marketplace (i.e. eBay, Amazon, etc)).
(Okay, yes x 1,000,000)
Let's dig into the Why You Should have a Marketplace Shop + your Own Website
On this week's audio blog, I share why even if you're a small brand you should have both an etsy shop and your own site, how having your own shop will payoff in both the short and long-term, and how to manage two or more shops.
Yes, you should have both a marketplace and 'own' website online. Even if it's NOT a store. A marketplace is not owned, it's rented and can shut down at anytime.
If you're a maker in a crowded space, making your product stand out is hard. Building a true brand is about differentiating and finding that 'blue ocean'. That can be done online through cultivating a customer experience that matters to your dream customer. You can't do this in an Esty shop.
Find a tool or a system that makes it easier to manage inventory across multiple sites (there are some great options out there ranging from basic to advanced)
Don't be afraid of the upfront time or money investment from having a second site to manage - in time, it will payoff.